Intel Layoffs Signal Shift to AI in Marketing
What is the reason for Intel layoffs?
Intel layoffs another round of job cuts, this time targeting its marketing division. The tech giant plans to outsource much of its marketing work to consulting firm Accenture, along with the use of artificial intelligence tools. The result? Many human marketers are likely to be shown the door.
Why Is Intel Replacing Marketing Jobs?
In an internal memo obtained by OregonLive, Intel said it aims to “move faster, simplify processes, and reflect best practices” while reducing operational costs. The company believes that leveraging AI alongside third-party expertise will help drive this shift.
Intel has stated that most of its marketing staff will be informed of their employment status by July 11. The restructuring is expected to leave only “lean teams” in place, with significant reductions in headcount across the marketing and operations departments. The memo hints that some employees may be asked to help onboard or train their replacements at Accenture during the transition. While not officially confirmed, this practice has been noted in other recent layoffs within the tech industry.
What Will AI Be Used For?
Intel has laid out its vision for AI in marketing: faster data analysis, automating repetitive tasks, personalising customer interactions, and improving business decision-making. The goal is to streamline operations but at the expense of human jobs.
The marketing cuts appear to be part of Intel’s previously announced plan to reduce its workforce by 20%, affecting 21,000 to 22,000 employees across the company. Intel had already signalled factory job cuts earlier this year. While Intel confirmed its new partnership with Accenture when contacted by OregonLive, the company declined to comment on how many roles would be eliminated or which teams would be impacted.
Affected by Intel layoffs in Canada?
If you’ve recently been impacted by Intel’s layoffs or broader corporate cuts, you could be entitled to more than just the basic severance package.
In Ontario, non-unionized employees especially those in marketing, tech, or corporate roles may be eligible for significantly higher compensation than initially offered. Severance pay in Canada is based on several factors, including your age, length of service, position, and overall compensation. In many cases, employees are entitled to as much as 24 months’ pay.
At Whitten & Lublin Employment Lawyers, we’ve represented numerous professionals in the tech and digital sectors. If you’ve been affected by Intel’s restructuring, call us at (416) 640 2667or visit us online to schedule a consultation. We’re here to help you understand your rights and get what you’re owed.